Celebrating Kawan Lama Group’s 70th anniversary and National Customer Day (Harpelnas) 2025, 17 retail and F&B business units are offering over 50 special promotions for customers, including up to 80% discounts, up to IDR 9,000,000 cashback, and 5x Koins (coins) bonus for ruparupa rewards Members. Moreover, six popular F&B brands, such as Chatime and 88SEOUL, are featuring special prices and complimentary menu items, while seven banking and financial partners are providing discounts of up to IDR 300,000 and 0% installment plans for up to 12 months. This year’s Harpelnas becomes a special moment of appreciation for Kawan Lama Group’s loyal customers.
More than just promotions, Kawan Lama Group has prepared exclusive surprises as a token of appreciation. Across its 1,200+ stores, from Aceh to Papua, customers can enjoy cross-brand programs, including special vouchers for the first 70 customers at all retail stores on 4 September 2025. As part of its social responsibility initiatives and appreciation toward the community, Kawan Lama Group is also distributing tree seedlings at stores in Jabodetabek—an expression of gratitude and environmental commitment that reinforces the company’s dedication to growing together with Indonesia.
Adeline Ausy Setiawan, Strategic Marketing Services Director of Kawan Lama Group, stated: “For Kawan Lama Group, customers are not merely users of products or services but true partners who have been an integral part of our 70-year journey. Every innovation, service, and program we launch is driven by our customers’ aspirations and needs. Through Harpelnas 2025, we want to emphasize that customer appreciation is not just an annual celebration, but a reflection of our commitment to ‘Growing Together with Indonesia.’ We are dedicated to providing quality, services, and experiences that meet today’s needs, while ensuring that every interaction with our customers brings added value and real benefits.”
This year’s customer appreciation programs span Kawan Lama Group’s retail and F&B business units, including AZKO, INFORMA, INFORMA Electronics, SELMA, Toys Kingdom, Pet Kingdom, and F&B Indonesia (Chatime, Chatime Atealier, Cupbop, Go! Go! CURRY – Genki No Minamoto, Gindaco, and 88SEOUL), alongside exclusive promotions on ruparupa as Kawan Lama Group’s omnichannel platform, as well as other business units. Each initiative is designed to deliver a fun, personalized, and valuable shopping experience, reaffirming the company’s dedication to placing customers at the heart of every innovation.
Kawan Lama Group keeps focusing on customers through innovation and customer-centric programs, earning numerous prestigious accolades. At the ThinkCustomer Evening by Marketing magazine, Kawan Lama Group was recognized for consistently prioritizing its customers. Through ruparupa rewards, the company won Best Engagement Strategy (Omnichannel) at the Loyalty & Engagement Awards 2025, while F&B ID earned Best Loyalty Strategy (Food & Beverage) for its soulfull mobile app experience and interesting features. Additionally, AZKO once again received the Service Quality Award in the Hardware & Home Decoration Store (Offline Purchase Experience) category for the 15th consecutive year, while INFORMA earned the title Furniture Retailer of the Year for consistently providing a comprehensive shopping experience. These achievements emphasize Kawan Lama Group’s commitment to excellence and customer satisfaction across all business lines.
“As we celebrate our 70th year, we recognize that Kawan Lama Group’s journey would not be possible without the support of loyal customers throughout Indonesia. That is why, through Harpelnas 2025, we invite customers to visit our retail stores and enjoy the exciting promotions and activities we have prepared. More than a token of appreciation, we want every visit to offer value, solutions, and inspiration to continue Growing Together with Indonesia,” added Ausy.
Harpelnas 2025 is not only an annual appreciation event but also a reminder that every innovation and service by Kawan Lama Group comes from customers’ aspirations and needs. By listening to feedback and preferences, the company continues to refine its product quality, after-sales services, and omnichannel shopping experience, ensuring every interaction delivers real added value. Through this approach, Kawan Lama Group guarantees that customers not only receive quality products and services but also enjoy a shopping experience that feels closer, more relevant, and truly meaningful in their daily lives.
