Kawan Lama Group, through ruparupa rewards, has won Best Engagement Strategy (Omnichannel) for the Bronze category, in the Loyalty & Engagement Awards 2025.
Organized by MARKETING-INTERACTIVE in Singapore on 21 August 2025, this annual event, now in its 13th year, recognizes the most innovative loyalty and engagement programs and campaign strategies across the Asia-Pacific region, including South Asia, Southeast Asia, Australia, and New Zealand.
At the same event, F&B ID, part of Kawan Lama Group, also won the Silver award for Best Loyalty Strategy (Food & Beverage) through F&B ID mobile application, which was recognized for delivering a soulfull experience through various interesting features.
This award emphasizes Kawan Lama Group’s commitment to building an integrated customer engagement strategy, both online and offline, to deliver sustainable added value for loyal customers.
