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Came in 2018, ATARU as part of Kawan Lama Group under PT Aspirasi Hidup Indonesia Tbk, is a retail brand that provides daily lifestyle needs of the young generation who looks unique and trendy, through a series of products that prioritize quality and functionality. Carrying the tagline of “Simple Joys” which becomes the guide in running the business, ATARU hopes that each of its products can bring cheers and happiness.

ATARU offers various product ranges in the categories of fashion goods, gadget accessories, beauty, home living, and miscellaneous. Recently, ATARU has 28 independent stores and more than 220 stores located inside the ACE Indonesia store.

Consumer Retail