Playing is useful activity for development process of kids. Besides getting entertainment, also sharpening their sensory, motoric, creativity, and social skills. Hence the right toys that suit their ages and conditions are required. Unfortunately there are many kids find challenge in their development process, such as in Sikka, East Nusa Tenggara (NTT).
Toys Kingdom as part of Kawan Lama Group in Consumer Retail business pillar, through Kawan Lama Foundation holds the 7th Toys for Kids. In this program, 500 educational toys were given to seven early childhood education centers (PAUD) in Sikka, Ende, and Nagekeo districs in NTT province, such as POS Handayani and St. Clara in Sikka, St. Matilda and Simpliciano in Nita, St. Theresia in Nagekeo, Embu Zozo in Ende, and St. Martinus in Bola. Through Toys for Kids, Toys Kingdom wants to creating smiles to kids in Sikka, also helps develop their brain development through various educational toys.
Heri Sales, Head of Department Education, Youth, and Sport of Sikka stated, "PAUD in Sikka is one of public's initiatives facilitated by village head, to develop the kids. They prepare facilities and tutors independently. We are grateful that Toys Kingdom as part of Kawan Lama Group gave toys to PAUD in Sikka. As we know, we are in need of educational playing equipment for PAUD in Sikka, and this matter needs everyone's attention."
Ellen Widodo as Marketing Communication General Manager of Toys Kingdom said, “In this Toys for Kids 2022, Toys Kingdom invites the customers to participate by purchasing favorite toys with special prices to be donated. The program's period was December 2021 to January 2022, held at Toys Kingdom stores in Jakarta, Bogor, Depok, Tangerang, and Bekasi. This program got great enthusiasm from customers, and successfully collected over 500 educational toys. By inviting customers to take part in the program, hopefully it can teach their kids about sharing and caring for others since early ages.”
Toys Kingdom has conducted Toys for Kids since 2016, delivering more than 5,000 educational toys to various recipients such as Rusun Cakung, Yayasan Sayap Ibu, Rumah Yatim, Rumah Budaya Sumba, to Wisma Atlet.
Still related to the program, Toys Kingdom at 16 June 2022 held online talkshow titled "Manfaat mainan sebagai media pembelajaran untuk anak usia dini (The benefits of toys as learning media for early ages education)", presenting Psychologist Cecilia Sinaga and Heri Sales, while from Toys Kingdom there were – Tasya Widya Krisnadi as Managing Director and Ellen Widodo as Marketing Communication General Manager.
