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EYE SOUL is a brand of modern optical store that comes with the slogan “Stylish Eyewear Destination”, was present for the first time in Living World Alam Sutera, Tangerang in early 2022. EYE SOUL is a brand of PT Home Center Indonesia that presents quality eyewears collection to support vision and style for kids to adults, and delivers different shopping experience.

The name of EYE SOUL is inspired by a blend of eyes' function importance in life that can also show someone's character, depicted as the window of the soul, and glasses' function as fashion item that also shows the user's character. Up until now, there are over 20 EYE SOUL stores in Indonesia, supported by online shopping feature through ruparupa website and mobile app which can be downloaded from Play Store or App Store.

Consumer Retail