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First established in 2018 as business development of PT ACE Hardware Indonesia Tbk, ATARU is a lifestyle brand that offers a wide range of selected daily products, to cater young people’s needs. Simple lifestyle products, infused with values of positivity, courage, and authenticity, is the main key for ATARU to create happiness for every customer.

Through the slogan "Everyone is a Hero", ATARU encourages young generation to be "Everyday's Hero" trough brand values “Be Kind, Be Young, Be You”, so that they dare to be authentic and be themselves, to explore and express themselves, make a positive impact to everyone, and finally become their own version of hero, every day. Recently ATARU has 28 stores located in 15 cities in Indonesia.

Consumer Retail