Every customer has different needs and shopping preferences. Some prefer visiting stores to see and try products, consult with store staff, and complete their purchases offline. Others enjoy discovering inspiration digitally, finding attractive offers, and completing their purchases online. For Kawan Lama Group, each of these moments is an opportunity to build meaningful, lasting relationships with customers. In celebrating Hari Pelanggan Nasional (Harpelnas) 2026, the group brings this spirit to life through the campaign “Setiap Interaksi, Jadi Cerita.”
As a multisector business group, Kawan Lama Group operates more than 30 business brands across six business pillars: Industrial & Commercial, Consumer Retail, Food & Beverage, Property & Hospitality, Commercial Technology, and Manufacturing & Engineering. Supported by more than 1,500 stores and 33 shopping centers and malls, with its network continuing to expand, this ecosystem enables Kawan Lama Group to serve a wide range of customer needs across Indonesia, from household essentials, hobbies, and lifestyle products to business-related activities.
For customers, their relationship with Kawan Lama Group goes beyond the products they purchase. Various touchpoints shape every experience, from comfortable store concepts and environments to easy product discovery, helpful staff support, relevant information and recommendations, and opportunities to try new products. At the same time, the growing presence of digital channels gives customers additional ways to explore products and shop conveniently, according to their individual needs.
“Every interaction is an opportunity for Kawan Lama Group to become part of our customers’ stories. That is why we continuously strive to deliver relevant and diverse services and experiences, whether customers interact with us directly or through our digital channels. We want to ensure that customers can connect with us seamlessly and flexibly—whether they are exploring products and engaging with our store staff in person, or continuing their search and purchases through online channels. We hope every moment can bring greater convenience, comfort, and meaningful value to our customers,” said Adeline Ausy, Strategic Marketing Services Director, Kawan Lama Group.
To further enhance the customer journey, Kawan Lama Group continues to innovate by leveraging technologies such as AI and digital channels, enabling customers to access information, receive recommendations, and complete transactions through various available channels based on their needs and preferences. At the same time, its stores remain important touchpoints where customers can see and experience products firsthand while receiving assistance from store staff.
Scan & Shop also supports shopping convenience, allowing customers to scan product barcodes through ruparupa, Kawan Lama Group’s omnichannel platform, to access product information, check availability, and complete purchases more easily. This service is part of Kawan Lama Group’s ongoing efforts to deliver a more seamless and optimized shopping experience.
Harpelnas 2026 is also being celebrated through a range of special offers as a token of appreciation for customers. Participating Kawan Lama Group brands include AZKO, INFORMA, INFORMA Electronics, Toys Kingdom, PET KINGDOM, SELMA, ATARU, and NEKA, as well as F&B Indonesia brands Chatime, Chatime Atealier, Cupbop, Go! Go! CURRY - Genki No Minamoto, Gindaco, and 88 Seoul. Customers can also enjoy various promotions through ruparupa, as well as offers from bank and financial partners.
These offers complement this year’s Harpelnas celebration while giving customers more opportunities to enjoy the diverse products and services offered by Kawan Lama Group’s brands. As part of the celebration, members of the Board of Directors and management also engaged directly with customers to express their appreciation and listen to customer feedback, which will serve as valuable input for continuously improving products, services, and customer experiences.
From needs discovered in stores to transactions completed online, from assistance provided to offers enjoyed, every moment becomes a different story for every customer.
“Hari Pelanggan Nasional is a meaningful moment for us to appreciate the trust of our customers, who have been part of Kawan Lama Group’s journey. We hope that everything we provide, from products, services, convenience, to various forms of appreciation, can create enjoyable experiences and continue to inspire new stories together with our customers,” concluded Ausy.
