Marking a decade of its journey, ruparupa continues to establish itself as a platform focused on fulfilling the household needs of Indonesian communities. Over the past 10 years, ruparupa has become part of the daily lives of millions of customers, helping them find home essentials in a more integrated way.
Supporting the Shopping Experience of Millions of Customers
Teresa Wibowo, Chief Executive Officer of ruparupa, explained that over the past decade, ruparupa has been part of the daily lives of more than 9.5 million customers in meeting their household needs.
“The trust we continue to receive motivates us to keep transforming and responding to the ever-evolving needs of consumers,” she said.
More Complete, Closer, and Faster
Service development has been strengthened through integration with Kawan Lama Group’s retail network of more than 600 stores. In addition to expanding its reach, ruparupa also offers features that enhance accessibility, such as free delivery and installation services, direct customer care without intermediaries, and e-warranty to provide greater assurance for customers.
This experience is also reflected in the perspective of comedian and actor Ardit Erwandha.
“Shopping for home needs used to feel complicated—you had to go to multiple places and deal with uncertainty around quality and trust. Now, everything feels simpler because you can find what you need in one place with a clearer process,” he shared.
More Than Just Shopping: A Practical Solution for Homemakers
For many homemakers, shopping decisions are closely tied to value and efficiency. Suci Asmarani, a homemaker, highlighted the importance of a shopping experience that is not only practical but also beneficial.
“When shopping for home needs, we naturally want it to be more cost-effective and rewarding. With a points system that can be reused, spending feels more manageable,” she explained.
Moving Forward Together with Customers
Looking ahead, ruparupa will continue to support customers in making more confident decisions through an increasingly practical, integrated shopping experience.
