INFORMA has once again proven its position as Indonesia's leading furniture and home decor brand among young consumers, winning the Marketeers Youth Choice Award (YCA) 2026 in the Furniture & Home Decor Brand category. This achievement is especially significant as it marks INFORMA's success in retaining this prestigious award for two consecutive years, demonstrating the brand's consistency in meeting the evolving expectations of younger consumers.
The award was determined through an in-depth survey of 2,233 Generation Z respondents across 25 major cities in Indonesia, measuring both top-of-mind awareness and purchasing preferences for furniture and home decor products. Commenting on the achievement, Bertha Hapsari, Vice President of Marketing Communication at INFORMA, said, "This award proves that Gen Z's trust in INFORMA continues to grow. We see it as our responsibility to keep listening and delivering what they truly need."
This accomplishment clearly shows INFORMA's ability to adapt quickly to changing customer needs, offering products and shopping experiences aligned with modern lifestyles. Through continuous innovation, consistent product quality, and optimal service, INFORMA remains committed to strengthening its position as Indonesia's most complete furniture and lifestyle destination for both home and business needs.
