Kawan Lama Group, through INFORMA, has once again achieved a notable milestone by receiving the WOW Brand award in the Home Furniture category from MarkPlus, Inc., marking four consecutive years of recognition since 2023.
The award is granted based on a brand strength assessment that evaluates customer behavior using the 5A customer journey approach: Aware, Appeal, Ask, Act, and Advocate.
This achievement reflects customers' trust and recommendations toward INFORMA, while also demonstrating the company’s consistency in building strong customer relationships and maintaining relevance in an ever-evolving market.
