PT Foods Beverages Indonesia (F&B ID), a multi-brand food and beverage company under Kawan Lama Group, has officially brought M Stand, a specialty coffee brand from Shanghai, to Indonesia. Its first outlet is located at Urban Farm Pantai Maju, Unit #A2, offering a "Modern Shanghai Coffee Lifestyle for Everyday Jakarta" that combines specialty coffee, flavor innovation, aesthetic space design, and lifestyle elements.
F&B ID's Strategic Move into the Coffee Category
M Stand's arrival expands F&B ID's business portfolio into the coffee category while responding to the evolving lifestyles of urban Indonesians. M Stand is built around the "More Than Coffee" concept, a blend of coffee, space, and lifestyle, from flavor-driven drink creations and the "One Space, One Design" outlet concept to a lifestyle merchandise collection. Founded in 2017, M Stand now operates more than 580 outlets across more than 40 cities in China and has expanded to Japan and Indonesia.
Devin Widya Krisnadi, CEO of F&B ID, said that after 15 years of building the food and beverage business in Indonesia, growth is not simply about adding more brands or outlets. What matters most is selecting and developing brands with strong differentiation and long-term relevance to consumers. He noted that in an increasingly dynamic and competitive coffee industry, opportunities remain open for brands that can offer a different experience and perspective. In his view, M Stand has these qualities through its integrated approach to coffee innovation, design, and lifestyle.
The move also reinforces F&B ID's role as a Curator & Creator of Global Flavours, curating culinary concepts and experiences from around the world and making them relevant to Indonesian consumers. M Stand extends this exploration into the coffee category, bringing a modern perspective on Shanghai's coffee culture.
Three Pillars of the M Stand Experience in Indonesia
- Specialty Coffee Made for Everyday Jakarta. 100% Arabica beans, crafted into quality coffee for everyday enjoyment.
- Flavor Driven. An exploratory approach to flavor through signature drinks that pair coffee with a range of unique tastes while remaining easy to enjoy.
- Aesthetic & Lifestyle. The "One Space, One Design" concept and lifestyle merchandise make the M Stand experience go beyond a cup of coffee.
Coffee Bean Options and Signature Drinks
M Stand offers two coffee bean options:
- M Blend, a blend of Sumatra Mandheling, Brazil Arabica, Colombia Supremo, and Ethiopia Sidamo with a bold and rich flavor profile, available from IDR 30,000.
- Single Origin Espresso (SOE), which, at first opening, features Colombian beans with a grape-infused character: fruity, fresh, and clean, with a sweet-tart sensation reminiscent of fruit. SOE offers seasonal beans that rotate periodically.
Signature drinks available in Indonesia include the Black Sesame Latte (one of M Stand's best sellers in China), Butter Basque Latte, Purple Yam Dirty Latte, and Plum Sparkling Americano.
Space Design and Lifestyle Merchandise
At its first outlet in Indonesia, the "One Space, One Design" concept comes to life through a modern, aesthetic design that is part of the overall M Stand experience. The space is designed to accommodate a range of daily activities, from enjoying some time alone and working to gathering with friends.
The "More Than Coffee" concept is also expressed through seasonal lifestyle merchandise such as tumblers, bags, and other everyday items, extending M Stand's identity as a brand that connects coffee, design, and modern living.
"We want to build M Stand as a coffee destination with character, yet still accessible to the wider public," said Devin. F&B ID hopes M Stand will grow sustainably and become part of Indonesians' everyday lives.
