PT Foods Beverages Indonesia (F&B ID), part of Kawan Lama Group, has partnered with culinary content creator and chef William Gozali — widely known as Willgoz — to introduce two new Go! Go! CURRY! - Genki no Minamoto menu creations under the "Curry-ously Good: Willgoz Edition" campaign. The collaboration brings together Authentic Kanazawa Curry and Chef Willgoz's exploratory approach to flavour, resulting in two new dishes: Mapo Tofu Curry Rice and Grilled Chicken Curry Noodle.
The partnership is part of F&B ID's ongoing commitment, as a Curator & Creator of Global Flavours, to deliver diverse culinary experiences across its brand portfolio. Through Go! Go! CURRY! – Genki no Minamoto, this exploration takes shape by extending the character of Authentic Kanazawa Curry into a broader range of creations while preserving its signature taste.
"For us, the collaboration between Go! Go! CURRY! - Genki no Minamoto and Chef Willgoz is not simply about developing a menu together. It is also an opportunity to demonstrate our expertise in presenting Kanazawa Curry while exploring its flavour profile through different creations," said Sarah Merci, Marketing General Manager of F&B ID. "Through this collaboration, we want to show how the character and quality of Kanazawa Curry can be paired with a variety of ingredients and dishes without compromising the standards we uphold."
Recognised for its darker curry sauce, thick texture, and rich, spice-forward savoury profile, Authentic Kanazawa Curry is crafted through more than 55 production stages, yielding a dense texture, deep flavour, and consistent quality in every serving. This signature character served as the foundation for the collaboration with Chef Willgoz and the two new menu creations.
Mapo Tofu Curry Rice combines silken tofu and minced chicken simmered with Authentic Kanazawa Curry, served alongside Chicken Katsu. The result is a lightly spicy, peppery, flavourful dish that pairs the soft texture of silken tofu with the savoury crunch of Chicken Katsu.
Grilled Chicken Curry Noodle, meanwhile, translates the authentic character of Kanazawa Curry into a ramen format. Fresh, springy ramen noodles are paired with the thick, richly flavoured curry and completed with Grilled Chicken and an Ajitsuke Japanese Half-Boiled Egg. Together, the noodles, grilled chicken, and soft-boiled egg deliver a varied combination of textures and flavours in a single bowl.
Both creations also reflect Chef Willgoz's signature approach to exploring flavour and texture combinations. Building on the already assertive character of Authentic Kanazawa Curry, he has developed pairings that offer a new experience while keeping the curry as the central element of each dish.
"What makes Go! Go! CURRY! - Genki no Minamoto interesting is that the curry already has such a strong flavour character, so the challenge was finding combinations that bring something new while still feeling balanced when eaten with the curry. We tested several possibilities before arriving at these two menus, each of which has its own character and offers a different dining experience," said Chef Willgoz.
The collaboration with Chef Willgoz forms part of the Curry-ously Good: Willgoz Edition series, through which Go! Go! CURRY! continues to introduce new creations.
"We believe food always leaves room for further exploration. That is why we want Curry-ously Good to go beyond a single creation and become a platform that brings Go! Go! CURRY! together with a range of ideas and perspectives that can produce something compelling for consumers. Through this collaboration with Chef Willgoz, we hope consumers will discover another side of Go! Go! CURRY! while enjoying two new menus developed through a different approach," Sarah concluded.
For more information on the menu, promotions, and availability, visit the official Instagram account @gogocurry.id.
