Exciting news comes from Chatime. The beverage brand has officially introduced Silken Series, a new milk tea category that offers a lighter, smoother, and more aromatic tea-drinking experience. Adding to the excitement, the launch also features Bernadya as the Face of Silken Era.
So, what makes Bernadya x Chatime Silken Series stand out? Here are four interesting facts to know.
1. Bernadya: The Face of Silken Era
Bernadya was chosen as the Face of Silken Era for her authentic, warm, and relatable personality, which aligns with the experience Chatime aims to deliver through the Silken Series. According to Sarah Merci, Marketing General Manager at F&B ID, Chatime continues to develop innovations that foster meaningful connections with consumers.
“The growth of Indonesia’s food and beverage industry continues to drive innovations that are increasingly relevant to consumer preferences, particularly among younger generations who view beverage consumption as part of their lifestyle and personal expression,” added Sarah.
2. Four Variants, Four Different Vibes
From soft floral notes to refreshing fruity flavors, Chatime Silken Series offers four distinctive variants, each designed to deliver a unique milk tea experience. The series is divided into two categories: Classic Series and Peach Series.
For those who enjoy traditional tea aromas, Jasmine Silken Milk Tea features delicate floral notes, while Oolong Silken Milk Tea offers a bolder tea character and a smooth, creamy texture. Meanwhile, fruit tea enthusiasts can enjoy Peach Jasmine Milk Tea and Peach Oolong Tea, both combining tea aromas with a light and refreshing peach flavor.
With its diverse flavor profiles, Silken Series provides options that can complement different moods and everyday moments.
3. Create Your Own Favorite Version
Enjoying Chatime Silken Series can also be a personalized experience. Customers can customize their beverages according to their preferences, from toppings and sweetness levels to alternative sweeteners such as honey.
This flexibility allows each individual to create a beverage combination that best suits their taste and preferences.
4. Bernadya and Silken Series Share the Same Story
For Bernadya, beverages are more than just a matter of taste; they are part of everyday life and the moments that accompany it. This perspective is one of the reasons she feels a shared spirit with Chatime in bringing something new to consumers.
“As someone who enjoys food and beverages, I see drinks as more than just flavor, they are part of everyday life. Through this collaboration, I feel that Chatime and I share the same spirit of bringing something new. We are both entering a new chapter: I am introducing my latest album, while Chatime is launching a new series. Hopefully, both can make everyday life a little more enjoyable.”
From Bernadya’s involvement and the variety of flavors to the opportunity for personalization, Chatime Silken Series introduces a new way to enjoy milk tea, one that feels smoother, lighter, and more comforting.
